Hollywood's Crack

From Variety.com: ITunes has cracked open to independent video producers for the first time.Apple's digital content store on Tuesday started selling 'That,' a snowboarding action pic made for DVD by Forum Snowboards. Move reps the first time iTunes has sold video content that didn't come from an established network, studio or distributor.Though the Mac maker wouldn't comment on future plans, the deal with Forum indicates iTunes will selectively sell video outside of its high-profile deals with companies like Disney, NBC and Lionsgate. (Anyone can distribute video podcasts for free on iTunes.)Given iTunes' dominance in the nascent digital download market, that's sure to generate hordes of interest among independent film producers in all genres who don't have a distributor.