Piracy is Good: How BitTorrent Killed TV and Why Filmmakers Should Love it

You'll often witness creative types like us wringing our hands over the threat that piracy poses to our livelihoods. The landscape is changing so quickly, none of us are entirely sure how it will all settle out, and one thing we obviously wonder is how the Industry will be able to pay writers and filmmakers if content continues to be stolen online. Surely if every TV show and movie is pirated, the economic model falls apart and we can't pay for little Susie's braces (and she has really ugly teeth).

I'm an advocate of the digital revolution and online distribution, and so I too wondered how this could all jive with a business model that would make me and my talented sisters and brothers rich(er). Thankfully, the clouds have parted and it's actually coming clear. It's not only possible, it's actually probable. In fact, we creators should want piracy, because in short order piracy will be putting more money directly into our pockets. You see, it's the broadcasters who don't want piracy--because piracy is going to kill them, at least when it comes to selling ads on dramas and comedies. So how is piracy going to make us richer? Well it's going to put distribution in our hands, and it's going to put advertising money directly into our pockets (rather than into broadcasters' pockets, who then trickle down pennies on the dollar to the people who make their programs). Click here to listen to a most interesting lecture on how all this is likely to work
(as told in 7 parts on YouTube by digital provocateur Mark Pesce). Or you can download the BitTorrent here, courtesy of Mark Pesce himself (so rest assured you ain't stealin' nothin' he doesn't want you to have).